MY WORK AT BOZEMAN HOT SPRINGS
In June of 2016, I was hired by the Bozeman Hot Springs, a local health club and recreational facility, as the social media manager. From there, I was able to expand my position at the company into the sole marketing manager, event coordinator, and content creator.
Please click on one of the links below to learn more about what I’ve done for the Bozeman Hot Springs
THE MARKETING
At the Bozeman Hot Springs, I was able to utilize my education and skill set to transform what was a basic social media-based marketing job into so much more.
After I developed the base level of my job, I added event coordination, website development, marketing management, content creation, and tracking/analytics to my job title. Through this, I was able to generate reports about the company and gauge the successes/failures of our campaigns.
THE EVENTS
The Bozeman Hot Springs had live music events twice a week, and I was in charge of coordinating, scheduling, and running the events.
Through research, data analysis, problem solving, and being able to adapt quickly, I was able to increase event traffic by over 65%. Even when COVID caused us to temporarily close our stage, I was able to keep music and the Hot Springs associated by learning how to stream live shows.
THE CONTENT CREATION
To ensure that the campaigns and events were well-publicized, I created content for digital campaigns, websites, social media posts, and print advertisements.
This content consisted of me writing the copy, advising/assisting graphic designers and photographers, and finding the space for all of our different campaigns. From there, I directed the campaigns to wherever they would be shown, whether in a magazine, on our website, or on social media.